Job Summary:
The person shall be responsible for managing website, implementing user friendly features, ensuring continuous growth of traffic by using online marketing /social media programs and monetization of online traffic.
Qualification:
Engineer in any stream and/or MBA.
Experience:
- 3 years of experience in managing websites and implementing internet marketing techniques (SEO, SEM, Social Media Marketing etc.)
- MUST be an active participant in the Social Media Sphere and should understand YouTube, Facebook, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc.
Candidate Profile:
- Excellent verbal, written communication and presentation skills.
- Good knowledge of social media tools and technologies, including social bookmarking, tagging, dynamics of XML, widgets, feeds and blog publishing.
- Well-versed with analyzing web traffic trends (using tools like Google Analytics, Webalizer etc.
- Competency in MS Office especially Excel with good understanding of HTML, CSS, JS.
- Achieve organic traffic growth through SEO/ Web 2.0 promotion.
- Design and implement the social media programs for the website. Monitor latest trends in social media tools, trends and applications.
- Optimize number and placement of ads on the website to improve eCPM & earnings.
- Measure, track and evaluate the traffic conversions by critically analyzing the Webalizer/ Google analytics/ Google webmaster/ Google Adsense or other tools and prepare traffic growth and Ad revenue generation reports.
- Quality Auditing of content getting uploaded on the website.
- Testing the website with respect to layout, linking, features and functionality.
- Coordinate with programming/design resource to implement new features on the website.
