Responsible for data gathering, report preparation, data analysis and providing insight on website performance through investigating key performance issues, provide strategic guidance, advice and support to the business units. This is an analytical cum commercial role and you must be able to evidence where you have previously made advancements for a business, with a proven track record in web analytics for an internet business. The key contributions shall be in the areas of gathering business inputs, report preparation, data analysis, understanding business problems & recommending solutions, data modeling, data organization & storage.
Qualification:
Graduate in engineering/ statistics/ operations research/economics from a premier institution. Post graduation in business management will be an added advantage.
Experience:
- 4 to 6 years of applied data mining & website analysis experience in website performance, online marketing, new product development, user activity & loyalty, ad network optimization.
Candidate Profile:
- Demonstrated strong analytical and problem solving skills.
- Experience in working with programmers, databases and on complex spreadsheets.
- Well-versed with analyzing web traffic trends (using tools like Google Analytics, Webalizer, Pingdom etc.), user behavior and stickiness factors.
- Understanding of all forms of online advertising (contextual, search & display advertising) and various forms of online targeting (behavioral, demographic, geographic etc.)
- Competency in MS Office.
- Managed & process oriented with a consultative and collaborative approach towards working with different teams & business units.
- Good understanding of HTML, CSS, JS.
- Gathering and integration of data from multiple sources like Google Analytics, Webalizer etc. and ensuring data integrity.
- Deep drill down analysis of key business & website problems & issues.
- Detailed analysis of data & reports to support new
initiatives, to provide data driven business insights leading to
fundamental improvements and help creating solutions for:
- New Visitor Acquisition, User Segmentation & Targeting.
- Reactivation of existing users & improving usage.
- Performance of various products/services on the website & their profitability.
- Marketplace/Website Performance & Functionality Improvement.
- UI Improvement through Visitor Behaviour Analysis.
- Ad Revenue Optimization.
- To produce, update & improve the daily, weekly & monthly reports, dashboards for business units & management on a regular basis to identify issues, trends and opportunities. Also recommend new reports for improved business understanding.
- Create marketable reports, oriented towards improved PR, for media, customers & employees using the data collected.
- Conduct research studies to identify new opportunities and areas to focus .
- Manage & store historical data & reports in electronic, physical & searchable format.
