Responsible for data gathering, report preparation, data analysis and providing insight on company performance through investigating key performance issues, strategic guidance, advice and support to the business units. This is an analytical cum commercial role and you must be able to evidence where you have previously made advancements for a business, with a proven track record in marketing & business analytics for consumer/ retail/ internet business. The key contributions shall be in the areas of gathering business inputs, report preparation, data analysis, understanding business problems & recommending solutions, data modeling, data organization & storage.
Qualification:
Graduate in engineering/ statistics/ operations research/ economics from a premier institution. Post graduation in business management will be an added advantage.
Experience:
- 4 to 6 years of applied data mining & analysis experience (in disciplines such as sales, marketing, operations etc.)
Candidate Profile:
- Demonstrated strong analytical and problem solving skills.
- Experience in working with programmers, databases and on complex spreadsheets.
- Ability to use quantitative analysis and statistical/ mathematical methods to solve business problems using large datasets.
- Very good organizational skills, including time management and multi-tasking.
- Competency in MS Office.
- Managed & process oriented with a consultative and collaborative approach towards working with different teams & business units.
- Gathering and integration of data from multiple sources and ensuring data integrity.
- Deep drill down analysis of key business problems.
- Detailed analysis of data & reports to support business
initiatives, to provide data driven business insights leading to
fundamental improvements and help creating solutions for:
- New Customer Acquisition, Data Segmentation & Targeting.
- Existing Customer Up-selling, Retention, Segmentation & Loyalty.
- Product Mix Performance, Pricing & Margins.
- People Deployment, Learning, Productivity, Cost & Retention.
- Market Mix Optimization & Promotion Effectiveness.
- Marketplace/Website Performance & Functionality Improvement, UI Improvement through Visitor Behaviour Analysis, Ad Revenue Optimization.
- To produce, update & improve the daily, weekly & monthly reports, dashboards for business units & management on a regular basis to identify issues, trends and opportunities. Also recommend new reports for improved business understanding.
- Create marketable reports, oriented towards improved PR, for media, customers & employees using the data collected.
- Develop customer modeling (for e.g. - acquisition, usage, retention), micro customer segmentation and business forecasting models.
- Conduct research studies to identify new opportunities and areas to focus.
- Manage & store historical data & reports in electronic, physical & searchable format.
